Creative Strategist
At Medialicious, we're a global growth marketing partner powering the expansion of fast-growing social gaming brands. Headquartered in Gibraltar, our mission is simple: to be the industry leader through deep domain expertise, constant innovation, and strategic scale. Our Marketing team drives growth through a channel-agnostic approach, empowered by significant budgets and a collaborative, transparent culture. We embrace experimentation, research, and performance analysis to maximize growth and evolve our strategies. With data at our core and curiosity in our DNA, we work together to create meaningful, measurable impact. This role is perfect for a bold, innovative, Creative who thrives at the intersection of storytelling, data, and digital performance. As the Creative Strategist, you will lead the development of high-impact, performance-driven ad campaigns across a portfolio of social casino brands. You will be the central creative force—turning brand identity and marketing goals into standout short-form video concepts grounded in UGC, motion design, and influencer-led content.
Key Responsibilities
Creative Strategy & Ideation Act as the primary creative driver for paid social and digital campaigns, developing original concepts rooted in UGC, motion design, and influencer marketing. Build and own the strategic framework for using UGC-style content to drive user acquisition at scale. Translate brand guidelines, market trends, and performance insights into clear, actionable creative briefs for internal teams and external creators. Content Development & Storyboarding Create storyboards, scripts, and visual outlines that bring key messages and creative ideas to life for motion graphics, live-action shoots, and hybrid UGC formats. Write compelling short-form copy—headlines, CTAs, hooks, and VO scripts—that enhance engagement and conversion. Leverage generative AI tools and workflows to accelerate ideation, scriptwriting, and asset generation for rapidly scaling high-volume ad variations. Oversee the creative development of all assets, ensuring top-tier quality and unified brand expression across video, animation, and static formats. Cross-Functional Collaboration Serve as the creative lead within cross-functional “squads,” partnering closely with Paid Social, Design, and Influencer teams to ensure full alignment between concept, content, and performance goals. Collaborate with the Influencer Team to ideate and optimise branded creator content for acquisition and retention. Work with video editors to shape raw footage, livestream clips, and UGC submissions into polished, high-performing ads. Compliance, Testing & Optimisation Ensure all creative output complies with social gaming regulations, platform policies, and brand standards. Review performance data regularly to refine concepts, drive A/B tests, and evolve creative direction for improved ROI and engagement. About You A strategic and imaginative creative with a track record of producing viral, sub-30-second video content designed for performance. Experienced in using UGC-style content, AI, and influencer storytelling to create thumb-stopping ads. Strong visual communicator—skilled at articulating ideas through storyboards, scripts, and clear creative direction. Deep understanding of the iGaming or social casino space, including compliance parameters and acquisition-focused messaging.
Requirements
A portfolio showing successful performance-driven video campaigns, including UGC, motion-design, and influencer-led content. Experience in creative strategy or content creation—ideally within iGaming, social casino, or a similarly regulated DTC category. Proven experience in storyboarding, scriptwriting, and directing creative for platforms such as TikTok, Meta, Snapchat, or YouTube Shorts.