CRM and Personalization Manager
About the position Lifespace Communities is seeking a strategic, hands-on CRM & Personalization Manager to lead their email marketing, customer journey, and marketing automation strategy. This role involves owning the entire customer lifecycle, partnering with various departments to create data-driven experiences that assist families in making significant life decisions. The company is investing in the future of digital marketing and is looking for an expert to drive engagement and results through personalized customer experiences.
Responsibilities
- Lead enterprise CRM and email marketing strategy
- Design personalized customer journeys, nurture campaigns, and automated workflows
- Build audience segmentation using CRM data
- Optimize campaigns through A/B testing and performance analytics
- Manage marketing automation platforms and campaign execution
- Measure ROI and turn insights into smarter marketing decisions
- Partner across teams to continuously improve the customer experience
Requirements
- 8+ years of CRM, lifecycle marketing, or email marketing experience
- Expertise with CRM and marketing automation platforms
- Strong background in customer segmentation and personalization
- Data-driven mindset with experience analyzing campaign performance
- Excellent project management and communication skills
- Bachelor's degree in Marketing or a related field
Benefits
- Competitive compensation
- Comprehensive benefits
- Hybrid work environment