CRM Associate, Sports
About the position As CRM Associate, Sports you will be responsible for planning and executing CRM promotional & lifecycle campaigns across multiple regions on time and to a high standard. You will support the team in the daily tasks such as planning, testing, executing and analyzing CRM campaigns. You will deliver promotional plans ensuring localized, industry and marketing-focused best practices are applied while adhering to all relevant regulatory and marketing standards.
Responsibilities
- Building and driving campaigns to engage customers at all parts of the customer lifecycle.
- Ensuring all Sports CRM activities adhere to quality standards, regulation and brand guidelines.
- Analyzing campaign performance and clearly articulating insight into how to improve engagement.
- Following existing strategic decisions and guidelines.
- Developing CRM knowledge and expertise.
- Collaborating closely with stakeholders to meet the needs of the department and the Company.
- Recognizing commercial opportunities, gathering and analyzing key information prior to making a commercial decision.
- Monitoring industry best practices and competitor trends to ensure CRM is delivered to the highest standard.
- Encouraging a data driven culture within the team and monitoring customer behaviours to optimize performance.
Requirements
- Experience working in a CRM or marketing related role preferred
- Excellent organization, prioritization skills with an outstanding attention to detail and the ability to work in a high-pressure, fast-paced environment.
- Passion for sports and a good understanding of what appeals to, and drive engagement with our customers.
- Understanding of sports betting mechanics, promotions and KPIs.
- Comfortable in using CRM tools such as Optimove
- Understanding of customer behaviors and lifecycles relevant to sports betting
- Strong numerical and analytical skills, with the ability to use a range of data insights and sources.
- Results driven with the desire to A/B test, re-evaluate, optimize, and test again.
- Leading by example to demonstrate qualities of a strong team player.
- Exceptional communication and interpersonal skills.