Digital Marketing Coordinator

We are seeking a motivated and detail-oriented Digital Marketing Coordinator with strong hands-on experience in Google PPC campaigns and Meta Ads. This role is ideal for someone who understands paid media strategy, campaign setup, optimization, reporting, and lead generation. The Digital Marketing Coordinator will support day-to-day digital marketing efforts across paid search, paid social, analytics, landing pages, and client campaign performance. The ideal candidate is organized, analytical, creative, and comfortable working in a fast-paced marketing environment.

Key Responsibilities

Plan, launch, monitor, and optimize Google Ads campaigns, including Search, Display, Performance Max, and remarketing campaigns. Build and manage Meta Ads campaigns across Facebook and Instagram. Conduct keyword research, audience research, competitor analysis, and campaign performance reviews. Write and test ad copy for Google PPC and Meta campaigns. Monitor campaign budgets, pacing, cost per lead, conversion rates, click-through rates, and overall ROI. Assist with landing page recommendations, A/B testing, and conversion rate optimization. Track campaign performance using platforms such as Google Ads, Meta Business Suite, Google Analytics, Google Tag Manager, and reporting dashboards. Prepare weekly and monthly performance reports with clear insights and recommendations. Collaborate with creative, content, SEO, and web teams to ensure campaigns are aligned with client goals. Help troubleshoot tracking issues, conversion events, pixels, tags, and attribution discrepancies. Stay current on paid media trends, platform updates, privacy changes, and best practices. Support additional digital marketing initiatives, including email marketing, SEO support, content promotion, and social media coordination as needed. Qualifications 2+ years of experience in digital marketing, paid media, or a similar role. Strong hands-on experience managing Google Ads campaigns. Strong hands-on experience managing Meta Ads campaigns. Familiarity with Google Analytics, Google Tag Manager, Meta Pixel, conversion tracking, and basic reporting tools. Ability to analyze campaign data and turn insights into actionable recommendations. Strong written communication skills, especially for ad copy and performance summaries. Excellent attention to detail and ability to manage multiple campaigns at once. Comfortable working with budgets, metrics, spreadsheets, and campaign performance reports. Experience with lead generation campaigns is strongly preferred. Agency experience is a plus. Preferred Skills Google Ads certification. Meta Blueprint certification. Experience with landing page builders, CRM platforms, or call tracking software. Familiarity with SEO, email marketing, and organic social media. Experience in healthcare, behavioral health, legal, home services, or local service marketing is a plus. Key Traits Analytical and data-driven. Creative and proactive. Highly organized. Comfortable with deadlines and multiple priorities. Strong communicator. Eager to learn and improve campaign performance. Able to work independently and as part of a team. Flexible work from home options available.