Jr eCommerce Sales Analyst
Title: Jr eCommerce Sales Analyst Brief Summary: The Junior eCommerce Sales Analyst at Safilo plays a key role in understanding consumer behavior and demand trends across Safilo Group’s digital business. Supporting both sales and operations, this role helps translate data into insights that drive smarter marketing, inventory, merchandising decisions. You will collect, organize, and analyze performance data from eCommerce platforms and analytics tools to uncover patterns in site traffic, conversion, and product demand. In addition, you’ll help build and maintain dashboards, backend reports, and tracking systems that enable cross-functional teams to plan more effectively and identify opportunities for growth. This position is ideal for someone early in their analytics career who’s highly organized, detail-oriented, and excited to learn how data drives digital commerce. Essential Job Duties Data & Analytics Support
- Pull, clean, and organize sales, traffic, and inventory data from multiple sources (Shopify, Google Analytics, ERP, BI tools, etc.). Help maintain reporting accuracy and ensure data integrity across platforms.
- Track key product and category performance indicators to support forecasting, inventory management, and promotional planning.
- Assist in building and maintaining dashboards that visualize ecommerce KPIs, providing teams with real-time visibility into demand and site performance.
- Support Monday business readouts by gathering data, identifying trends, and highlighting key performance drivers.
- Monitor performance against key metrics including traffic, conversion rate, average order value, revenue, and customer acquisition.
Demand & Inventory Insights
- Support sales forecasting by analyzing product performance, seasonal trends, and marketing impact.
- Monitor product availability and backorder rates to identify risks and opportunities.
- Collaborate with Demand Planning and Merchandising to align inventory with consumer demand and promotional calendars.
- Generate weekly and monthly performance reports that highlight sales trends, channel and campaign level performance, sell-through, and margin performance.
Technical & Reporting Development
- Assist in developing backend tracking and reporting solutions to improve automation and data accuracy.
- Work with IT and finance teams to enhance reporting infrastructure and system integrations.
- Help QA data feeds and troubleshoot discrepancies across ecommerce systems and dashboards.
Cross-Functional Collaboration
- Partner with Marketing, Merchandising, and Operations teams to share insights that inform decisions on pricing, assortment, and campaign effectiveness.
- Support ad-hoc analysis requests for leadership and functional teams.
- Document recurring reports, data sources, and standard operating procedures to ensure consistency.
Knowledge, Skills & Abilities
- 1–3 years of experience in ecommerce analytics, sales operations, or business analysis (internship or entry-level experience welcome).
- Strong analytical and quantitative skills; ability to turn data into actionable insights.
- Proficiency in Google Analytics (GA4), ecommerce KPIs, and customer journey metrics.
- Familiarity with ecommerce platforms such as Shopify and paid platforms- Meta and Google.
- Proficiency in Excel/Google Sheets (pivot tables, VLOOKUP, formulas); experience with BI tools (Tableau, Power BI) a plus.
- Comfortable working with large datasets and multiple systems.
- Detail-oriented, organized, and proactive; able to manage multiple tasks and deadlines.
- Strong communication skills — able to summarize complex findings in a clear, visual, and business-friendly way.
- Eagerness to learn and grow in ecommerce, sales analysis, and digital operations.
What Success Looks Like
- Reliable dashboards and reports providing clear visibility into sales, demand, and inventory performance.
- Data-informed decisions leading to improved inventory efficiency and conversion rates.
- Enhanced understanding of consumer behavior through consistent reporting and analysis.
- Strong collaboration and communication across ecommerce, marketing, and operations teams.