Lead Generation Specialist
We are looking for a Lead Generation Specialist to support the growth of Carabaas and help build a strong pipeline of qualified opportunities. Carabaas helps businesses operate blockchain infrastructure without building everything internally: blockchain connectivity, transaction processing, wallet operations, approval workflows, auditability, reconciliation, and operational controls. This role is focused on early-stage growth: finding relevant companies, starting conversations, creating interest, qualifying leads.
Responsibilities
Identify potential customers across crypto, FinTech, payments, wallets, exchanges, brokers, PSPs, custody, stablecoin, and Web3 infrastructure markets. Search for prospects on LinkedIn, Reddit, X/Twitter, Telegram, Discord, industry directories, job posts, company websites, and other relevant platforms. Start conversations with potential customers through LinkedIn and other channels. Qualify leads based on company type, use case, infrastructure needs, timing, and potential fit. Maintain a structured lead pipeline and update lead status regularly. Prepare short outreach messages, follow-ups, and basic product explanations. Collect market feedback, customer objections, competitor mentions, and common customer needs. Work closely with Product and Account Management teams to hand over qualified leads. Support early funnel activities before customer onboarding starts. Prepare and publish relevant product, market, and infrastructure-focused LinkedIn content. Requirements: Experience in B2B lead generation, outbound sales, growth, or SDR. Good understanding of LinkedIn outreach and B2B prospecting. Ability to research companies and identify relevant decision-makers. Comfortable communicating with founders, product managers, CTOs, operations, payments, wallet, and infrastructure teams. Interest in crypto, FinTech, payments, blockchain infrastructure, wallets, exchanges, or digital assets. Structured approach to pipeline management and reporting. Ability to write simple, clear, non-spammy outreach messages. Self-driven and comfortable working with a new product in an early go-to-market stage. Hands-on experience with AI tools like Claude, ChatGPT, or similar in everyday work English - B2.