Marketing Manager - Mom & Baby [Maternity Cover]
About Amaris At Amaris, we empower mothers and babies by connecting innovative products with the families and professionals who need them most. From hospital to home, our mission is to support the full maternal journey by guiding medical manufacturers and durable medical equipment (DME) suppliers through product commercialization, education, and strategic growth. We believe motherhood is powerful—and so is our role in it. Position Summary Amaris is seeking a dynamic and strategic Marketing Manager to lead and execute all marketing efforts that grow our brand, drive awareness, and support our clients in the mom & baby ecosystem. This role requires deep empathy for our audience, a passion for maternal health and wellness, and a results-driven approach to multi-channel marketing.
Key Responsibilities
- Develop & Execute Marketing Strategy:
Own and evolve the overall marketing strategy to align with Amaris’ mission, business objectives, and target audiences, including healthcare professionals, DME suppliers, and end-consumers.
- Content Development:
Oversee the creation of thought leadership content, product education, blogs, email campaigns, landing pages, and social media that resonate with moms, clinicians, and partners.
- Brand Management:
Ensure consistent brand messaging and visual identity across all platforms and touchpoints.
- Campaign Management:
Plan and execute integrated campaigns (digital, email, influencer, event, and partnership-driven) to generate leads and build awareness for both Amaris and its client portfolio.
- Social Media Strategy:
Grow and engage our audience on LinkedIn, Instagram, and other key platforms with timely, relevant, and authentic content.
- Analytics & Reporting:
Monitor campaign performance, track KPIs, and optimize strategies based on data insights.
- Cross-Functional Collaboration:
Work closely with business development, sales, client partners, and leadership to ensure marketing aligns with broader company goals.
Qualifications
- 5+ years of experience in marketing, preferably in the mom & baby, healthcare, wellness, or DME industry.
- IBCLC, CLC, CBS, or similar lactation credential.
- Experience working with medical devices, lactation, or postpartum care products.
- Familiarity with the DME space or B2B2C healthcare marketing.
- Proven success in creating and executing multi-channel marketing strategies.
- Strong content writing, storytelling, and brand voice development skills.
- Experience with marketing tools such as Brevo, Canva, Google Analytics, and social media schedulers.
- Ability to manage multiple projects with precision, speed, and creativity.
- A self-starter with a passion for maternal health, baby care, and purpose-driven marketing.
Nice to Have
- Background in working with startups, women-led brands, or mission-based companies.
Why Join Amaris?
- Purpose-driven work that directly impacts the lives of mothers and babies.
- Flexible and remote-friendly work culture.
- Opportunities to innovate and grow within a fast-evolving niche.
- Passionate, supportive, and values-aligned team.
To Apply:
- Submit your resume for consideration and candidates who meet the above requirements will be contacted to provide further requested information.
NOTE: This position is expected to be 90 days + to cover a maternity leave but could be permanent. Please indicate in your application your preference/availability.