Performance Marketing

Job Description:

• Assisting in driving customer acquisition and managing paid search and social campaigns across a variety of paid digital media
• Assists in the setup and management of performance marketing campaigns across paid search and paid social channels including strategizing, daily executions, and optimization
• Establish organic social media best practices and partner with creative team members to drive organic KPI's
• Proactively identify opportunities for performance media strategies to inform and facilitate acquisitions growth, including but not limited to: display media, social community growth, abandon cart + retention strategies, brand launches, capabilities enhancements, and improved customer experience

Requirements:

• 2-4 years of experience in performance marketing role, with a minimum of 2 years managing paid search programs
• Subject matter expert in paid digital media (Google Adwords) and paid social (Meta, TikTok, Pinterest, etc.)
• Deep understanding of analytics and a passion for leveraging data insights to drive action
• Expertise in paid search and paid social management with a broad understanding of iterative marketing and direct response ad strategies
• Expertise in managing campaigns through native ad-techs (Google Adwords, Meta Ads Manager)
• Experience reporting through native platforms (Google Analytics, Meta Ads Reporting), third-party reporting tools (Tableau, Supermetrics, etc.) are a bonus, but not required
• Minimum of a Bachelors degree (or equivalent experience) in marketing, communications, or a related field
• Google Adwords Certification
• Meta Blueprint Certification

Benefits:

• N/A