Regional Retail Director

Job Description:

• Lead, coach, and develop a team of Regional and Retail Operations leaders and District Managers, building strong bench strength and succession plans.
• Ensure consistent leadership expectations, performance management, and professional development across all retail management levels.
• Foster a culture of accountability, collaboration, and continuous improvement aligned with Story’s values and support VP of Retail.
• Serves as the primary owner of national retail operational governance, including SOP, compliance execution standards, audit readiness, and system adoption.
• Ensures operational issues are resolved through regional /district leadership rather than direct store-level intervention
• Partner closely with Marketing, Merchandising, HR, Compliance, IT, Finance, and Supply Chain to ensure retail needs are supported and brand standards are upheld.
• Act as a key liaison between corporate strategy and field execution, ensuring alignment, clarity, and follow-through.
• Partner with retail leadership to support sales growth, labor optimization, and margin improvement initiatives.
• Support budgeting, forecasting, and labor management efforts by ensuring operational alignment to financial targets.
• Analyze sales data, market performance, and customer insights to inform operational improvements and strategic decisions.
• Own and evolve the national retail operating model, ensuring consistent execution of standards, SOPs, and best practices across all markets.
• Develop, implement, and continuously improve standard operating procedures (SOPs), internal processes, and compliance training for all retail locations.
• Review daily, weekly, and monthly performance metrics across all stores, identifying trends, risks, and opportunities; drive corrective action plans where performance gaps exist.
• Oversee inventory, point-of-sale, and compliance systems to ensure accuracy, adoption, and audit readiness across all markets.
• Develop and execute standardized audit programs to enforce compliance, operational discipline, and reporting accuracy.
• Act as a liaison between corporate strategy and field execution.

Requirements:

• Bachelor’s degree in business, Management, Marketing, or a related field preferred.
• 10+ years of progressive retail leadership experience within a multi-unit, multi-state environment; cannabis industry experience strongly preferred.
• Proven experience scaling retail operations in a high-growth organization.
• Strong working knowledge of cannabis-specific POS and compliance systems (e.g., Dutchie, Metrc, Treez).
• Demonstrated ability to lead through influence, drive change, and execute at both strategic and tactical levels.
• Highly analytical and detail-oriented with strong operational and financial acumen.
• Exceptional communication, interpersonal, and leadership skills.
• Ability to thrive in a fast-paced, highly regulated, and evolving environment.
• Willingness and ability to travel regularly across national markets.

Benefits:

• Paid time off (PTO) including 8 paid holidays per year*

• Medical, Dental, and Vision Insurance* • 401k retirement savings plan* • Company paid Short-Term & Long-Term disability* • Company paid Life Insurance* • Employee Assistance Program (EAP)

• Employee referral program
• Commuter benefits*

• Product discounts

• Additional compensation incentives (tips, bonuses, etc.)