[Remote] App, Performance Marketing Analyst
Note: The job is a remote job and is open to candidates in USA. Valid is a seed-stage company headquartered in San Francisco, specializing in tech-enabled advertising for enterprise consumer customers. The role of App Performance Marketing Analyst involves managing performance marketing accounts for app clients, executing media planning, and analyzing campaign data to drive user acquisition strategies.
Responsibilities
- Own performance marketing account management for app clients
- Execute media planning confidently across paid social (Meta, TikTok, Snapchat) and paid search (ASA, Google UAC) channels
- Orchestrate creative production and manage the end-to-end flow until assets are launched in ad accounts
- Own, ideate, and iterate on creative testing frameworks tailored to each app’s context
- Engage in internal & external communication to collaborate with cross-functional teams and present campaign reports to stakeholders and clients
- Analyze campaign data using strong analytical skills and derive actionable insights to improve performance
- Contribute to growth marketing discussions on LTV/CAC, payback periods, MRR/ARR, run rates, and more
- Use MMPs and analytics dashboards for reporting, and collaborate with the Valid product team on data management best practices
- Conduct A/B & multivariate testing to improve performance and generate insights
Skills
- 2–3 years of growth marketing or user acquisition experience
- 1–2 years of app performance marketing experience, primarily paid social UA (this will be tested)
- Hands-on experience with MMPs like AppsFlyer, Adjust, Singular, Branch, Kochava, or AirBridge
- Proficient in iOS app attribution and well-versed in SKAdNetwork, ATT, and probabilistic attribution (this will be tested)
- Strong familiarity with paid media campaigns specific to apps: Meta AEM, TikTok ADC, Google UAC
- Track record of managing iOS app campaigns that optimize for CPA, ROAS, and LTV
- Able to multitask and prioritize effectively in a fast-paced environment
- Industry Expertise: Actively learns and shares new industry insights
- Experience with consumer subscription apps
- Freemium model familiarity for subscription apps
- Understanding of user onboarding flows and paywall testing
- Adaptability to platform changes, including iOS and social media algorithms
Benefits
- Work on a global team with flexibility and a collaborative startup culture
- Annual company offsite - we gather in a new location each year to connect and celebrate
- Benefits: 401k, healthcare, FSA, lunch (for in-person days)
Company Overview