[Remote] Growth Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Courtyard.io is a rapidly growing consumer shopping platform that aims to enhance the buying and selling experience of high-value assets. They are seeking a Growth Marketing Manager to oversee user acquisition and App Store Optimization (ASO), manage campaigns, and collaborate with various teams to convert installs into valuable customers.
Responsibilities
- Own UA execution end-to-end: Build, launch, analyze and optimize campaigns across Meta, Google Ads / UAC, Apple Search Ads, TikTok and select DSP networks
- ASO: Conduct keyword research, metadata iteration, competitive audits & analysis, App Store creative testing (icons, screenshots, trailers) to lift visibility and store CVR
- Creative Testing: Manage and drive creative testing at scale across key channels, evaluating performance metrics, develop reports and result readouts based on the data
- Measurement & reporting: Configure reports based on in-platform metrics and MMP data, and help provide meaningful insights & context
- Automation & hygiene: drive enforcement of naming conventions across campaigns & creatives, UTMs, help with SKAN schema mapping and budget pacing. Partner with Engineering & Data to automate dashboards and QA postbacks
- Market Intelligence: Monitor competitors (creative, channels, ASO) and surface actionable insights
- Identify repetitive growth processes and build automations that improve team efficiency, speed and decision making through the use of AI
- Leverage AI tools and workflows to accelerate campaign execution, creative analysis and reporting, along with experimentation
Skills
- 5+ years of hands-on UA experience for mobile apps (gaming or consumer preferred)
- Proven operator across Meta, Google UAC, Apple Search Ads, Tiktok, strong experience with DSP / SDK networks (AppLovin, Unity, etc)
- MMP fluency (Singular, AppsFlyer, Adjust), SKAN schemas / postbacks, and attribution QA experience
- Strong ASO background, keyword tools, metadata iteration & store creative testing. Experience leveraging Apple's custom product pages, and Google Play experiments
- Analytical rigor: Strong excel & analytical skills, comfortable with SQL, Looker / dashboarding tools
- Creative partner mindset and a disciplined approach to experimentation
- Financial fluency in media planning, budget forecasting, and payback / LTV modeling
- Bias to action, excellent prioritization, and comfort operating in fast, ambiguous environments
- Strong understanding of how AI can be applied across user acquisition, creative testing, ASO and reporting for operational efficiency and outcome
Benefits
- A dynamic and engaging environment focused on fostering real growth and innovation
- Opportunities to create amazing products that our customers truly love and value
- Comprehensive health insurance packages with dependent coverage
- Competitive salary with ample opportunities for career advancement and development
- Enjoy the flexibility of a fully remote work environment
- 401(k) plan with a 4% employer match to help you plan for the future
- $100 monthly dogfooding stipend to support trying out our products firsthand
- Access to employee wellness programs designed to support your overall well-being
Company Overview