[Remote] Lifecycle Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Mastermind.com is part of the Tony Robbins and Dean Graziosi ecosystem, focusing on building a human-centered AI education platform. They are seeking a Lifecycle Marketing Manager who will design lifecycle strategies and create personalized member communications to enhance engagement and retention within their community.

Responsibilities

• Lifecycle strategy across onboarding, activation, engagement, re-engagement, retention, win-back, and churn prevention
• Member-facing communications across email, text, and voice drops that feel warm, specific, and human
• AI-powered personalization workflows that use member data to make large-scale communication feel individual
• Behavioral segmentation logic, triggered campaigns, and member journey architecture
• Campaign briefs and specs the HubSpot implementation team can execute without follow-up
• Member health scoring and at-risk intervention campaigns
• Performance monitoring, A/B testing, and ongoing optimization

Skills

• 4+ years directly owning lifecycle communications tied to retention, engagement, re-engagement, or churn prevention
• Strong writing ability: warm, specific, human, and clear
• Experience with behavioral segmentation, triggered campaigns, and lifecycle architecture
• Daily or near-daily use of AI tools as real working collaborators
• Comfort with retention data, churn signals, and campaign performance metrics
• Background in SaaS, subscription, membership, EdTech, or creator-led communities is a strong plus

Benefits

• Benefits

Company Overview