[Remote] Marketing Manager, Campaigns & Growth

Note: The job is a remote job and is open to candidates in USA. Carestream Dental is seeking a Marketing Manager, Campaigns & Growth who will lead the planning, execution, and optimization of integrated marketing campaigns that drive demand generation across the U.S. & Canada. This role involves close collaboration with cross-functional teams to deliver impactful campaigns and manage a team of marketing associates to ensure effective execution and continuous improvement.

Responsibilities

• Work closely with Marketing Director to develop integrated, multi-channel campaign plans aligned with business priorities
• Translate product marketing strategy and messaging into campaign execution plans
• Define campaign objectives, target audiences, and success metrics
• Support and drive end-to-end campaign execution, coordinating across: Digital (paid media, web, social); Marketing automation (email, nurture); Events (in partnership with Sr. Event Manager)
• Ensure consistent messaging and seamless customer journey across all touchpoints
• Manage campaign timelines, deliverables, and cross-functional alignment
• Monitor campaign performance and identify opportunities to improve: Targeting and segmentation, Lead quality and engagement, Overall campaign effectiveness
• Partner with Marketing Director to continuously refine and improve demand generation programs
• Track and analyze campaign performance across key KPIs: MQL volume and quality, Conversion rates (MQL → SQL), Engagement metrics
• Identify opportunities to improve campaign effectiveness through testing and optimization
• Support development of reporting and performance insights for leadership review
• Act as the central point of coordination across: Regional Product Marketing (RPM), Marketing Automation, Social/Digital, Events
• Lead and develop a team of marketing associates, providing direction, coaching, and performance management to ensure high-quality campaign execution
• Ensure strong alignment between product messaging and campaign execution
• Partner closely with the Marketing Director to align team priorities with broader business and demand generation goals
• Support development of more structured campaign planning and execution processes
• Help improve lead management workflows and campaign tracking
• Contribute to building a more scalable and consistent demand generation approach
• Leverage CRM, marketing automation, and analytics tools to enhance efficiency and scalability
• Other duties and special projects may be assigned based on business needs

Skills

• 5–8 years in B2B marketing, demand generation, or campaign management
• Experience supporting multi-channel campaign execution
• Strong project management and cross-functional coordination skills
• Experience leading or managing a small team, with demonstrated ability to coach and develop talent
• Strong organizational and execution capabilities
• Analytical mindset with ability to interpret campaign performance
• Effective collaboration across teams and stakeholders
• Experience with marketing tools (Salesforce, Marketo, etc.)
• Bachelor's degree in Marketing, Business, Communications, or related field required
• Experience in healthcare, dental, or medical device industry preferred but not required
• MBA or advanced degree preferred

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