[Remote] Marketing Platform Specialist
Note: The job is a remote job and is open to candidates in USA. FUJIFILM Cellular Dynamics, Inc. is part of FUJIFILM North America Corporation, which focuses on business innovation. They are seeking a Marketing Platform Specialist to manage digital marketing campaigns, eCommerce site enhancements, and improve customer engagement through data-driven strategies.
Responsibilities
- Build, launch, and optimize digital marketing campaigns using Account Engagement and Salesforce CRM data
- Build and manage campaign automations to target, nurture, and convert customers during all stages of the buyer journey
- Collaborate with the Sr. Digital Marketing Manager on campaign strategy and execution
- Maintain product listings, images, descriptions, and onsite content in Salesforce Commerce Cloud
- Make ongoing updates to site structure and imagery based on product launches, seasonal changes, and marketing priorities
- Work closely with the Sr. Digital Marketing Manager to integrate SEO, paid media, and social campaigns to maximize digital sales and on-site engagement
- Ensure the eCommerce platform provides a seamless, intuitive experience for shoppers
- Monitor customer feedback and site analytics to identify opportunities for improvement
- Track and report on key metrics (traffic, engagement, conversion) for campaigns and site activity
- Leverage data insights to iterate marketing tactics and enhance digital touchpoints
- Serve as the primary regional point-of-contact for eCommerce, supporting commercial, marketing, and product teams
- Coordinate with IT and Marketing for integrations and process enhancements
- Bring new ideas to improve workflows, automate processes, and enhance campaign effectiveness
- Stay current on industry trends and Salesforce platform updates
Skills
- Bachelor's degree in Marketing, Business, Information Systems, or related field
- Minimum 3 years' hands-on experience with Salesforce Commerce Cloud and Account Engagement; proven ability to manage campaigns, automations, and eCommerce sites
- Experience executing eCommerce and digital marketing strategies to generate leads, revenue, and engagement
- Analytical mindset; comfortable collecting and acting on marketing and eCommerce data
- Strong project management skills: able to manage multiple initiatives and collaborate cross-functionally
- Experience with digital marketing technologies (SEO, SEM, social media, mobile)
- Excellent communication, organizational, and problem-solving skills
- Ability to work both independently and collaboratively in a fast-moving environment
- Ability to travel approximately 10%
- Familiarity with Salesforce CRM and SAP systems is a plus
- Master's Degree
- Familiarity with Salesforce CRM and SAP is a plus
Benefits
- Medical, Dental, Vision
- Life Insurance
- 401k
- Paid Time Off
Company Overview