[Remote] Social Media Manager (Remote)
Note: The job is a remote job and is open to candidates in USA. Huckleberry Labs is a company dedicated to creating life-changing products for families. They are seeking a Social Media Manager to develop and execute the social media strategy, manage content systems, and collaborate across teams to enhance brand presence on key platforms.
Responsibilities
- Develop, own, and evolve Huckleberry's social media strategy across key platforms, including platform-level intent, content philosophy, audience development, and channel prioritization
- Build and manage a content strategy grounded in business objectives—not just what's trending, but what builds lasting relevance and community with parents
- Drive the creative process, whether from briefing to others or from your own hands-on execution
- Lead social calendar development, content planning, and publishing across current and emerging platforms
- Own brand voice in comments, DMs, and community spaces; build the systems and cadence to make this scalable
- Design and maintain a KPI framework and feedback loop that connects social performance to broader brand and business outcomes; present insights to stakeholders
- Stay ahead of the evolving social landscape, not to chase virality, but to give Huckleberry a considered, strategic point of view on where to show up and how
- Partner with brand, product, and growth teams to integrate social into broader campaigns and product marketing moments, while contributing to the larger brand-building efforts
Skills
- 5–8 years of social media or brand marketing experience, with increasing ownership of strategy
- A portfolio that demonstrates both creative thinking and strategic structure—you can write a sharp caption and a quarterly content brief
- Deep fluency across Instagram, TikTok, Facebook, X, Pinterest, Reddit, YouTube, and LinkedIn, including how each platform's algorithm, culture, and content norms differ
- Ability to use data to develop hypotheses, not just report backwards; you know what to measure, why it matters, and how to explain it simply
- Experience in consumer, lifestyle, wellness, parenting, or family-facing brand environments
Company Overview