[Remote] Sr. Director, CRM & Ecosystem Operations
Note: The job is a remote job and is open to candidates in USA. Fanatics is building a leading global digital sports platform. They are seeking a Senior Director, CRM & Ecosystem Operations to lead the strategy and execution of lifecycle marketing, promotional operations, and fan engagement across the Fanatics App and Ecosystem. This role involves managing a multi-disciplinary team and has a direct impact on user growth, retention, and ecosystem value.
Responsibilities
- Define and lead lifecycle marketing strategy across email, push, in-app, and emerging channels
- Build scalable segmentation and personalization frameworks leveraging ecosystem data
- Drive activation, engagement, monetization, and retention programs
- Establish a robust testing and experimentation roadmap
- Improve retention curves and fan lifetime value
- Build and scale the end-to-end operating model for ecosystem campaigns
- Ensure flawless execution of promotions across Commerce, Betting, Loyalty, and Free-to-Play
- Standardize QA, compliance, and cross-functional workflows
- Increase velocity while reducing execution risk
- Oversee daily contest operations aligned to the sports calendar
- Translate key sports moments into compelling in-app experiences
- Improve operational rigor and tooling for live-event execution
- Balance speed and precision in high-visibility environments
- Work with teams to curate a centralized marketing and content calendar across the Ecosystem
- Align cross-functional teams around cohesive messaging and timing
- Ensure consistency across all fan touchpoints
- Define KPI frameworks tied to business outcomes (MAU, retention, LTV, cross-sell)
- Build dashboards and reporting systems that move from descriptive to actionable
- Partner with Analytics to measure CRM impact across the ecosystem
- Lead and develop a high-performing team across CRM, Growth Ops, and Content Ops
- Create clarity in roles, processes, and career progression
- Build a culture of accountability, experimentation, and fan obsession
Skills
- 10+ years in CRM, Lifecycle Marketing, Growth, or Marketing Operations
- 5+ years leading high-performing teams
- Deep expertise in CRM platforms and multi-channel execution
- Strong analytical fluency (segmentation, experimentation, LTV analysis)
- Track record of building scalable operating systems, not just campaigns
- Clear communicator comfortable influencing senior stakeholders
- Experience operating in high-velocity, live-content or sports environments preferred
- Passion for sports, gaming, or fan-driven products is strongly preferred
Benefits
- In addition to the base and bonus, full-time employment, and more.
- For information about our benefits, please visit https://benefitsatfanatics.com/
Company Overview