Sales Representative
Lamar Advertising Company is one of the largest outdoor advertising companies in the world, dedicated to helping local businesses and national brands reach broad audiences. They are seeking a Sales Account Executive in Bridgeport, West Virginia, who will be responsible for developing long-term advertising relationships and meeting sales objectives in their assigned territory.
Responsibilities
- Meet and exceed sales targets and monitor personal sales data and reports
- Target businesses in the assigned area and visit each established Lamar client as well as competitor's clients in a specified time frame
- Exhibit working knowledge of local and national competition
- Cluster accounts to work them efficiently
- Identify potential growth areas and open new accounts
- Use Lamar computer tools to locate prospects & follow up on leads, as well as prepare proposals, written presentations, and research
- Develop their presentation skills by utilizing computer tools, and presenting to clients on a regular basis
- Develop new product knowledge and selling skills
- Actively participate in sales meetings, regional meetings, seminars, and trade shows
- Perform administrative duties, such as:
- Maintaining daily, weekly, and monthly sales plans a month in advance
- Follow up on all client production orders and problem-solve any issues that may arise
- Maintaining organized and up-to-date records of clients and sales activity
Skills
- Comfort making cold calls over the phone and in-person
- Ability to make oral presentations and clearly articulate policies and procedures
- Align with our values of inclusivity and effectively communicate with people of various social, cultural, economic, and educational backgrounds
- Motivation to learn new technology and systems
- Ability to exhibit effective time management and self-organization
- Willingness to immerse yourself in the outdoor advertising industry with the intent of selling its benefits to businesses and customers
- Ability to communicate professionally both verbally and in writing
- Ability to perform effectively under fluctuating workloads
- A knack for making connections and gaining the trust of others
- Ability to meet a sales quota and utilize general sales techniques
- Intrinsic self-motivation to overcome challenges and meet goals
- Resilience in response to rejection
- Current and Valid Driver's License required
- College Degree preferred
- Previous Outdoor Advertising sales experience preferred
- Proficiency in Microsoft Office Suite
- CRM experience preferred
Benefits
- A Monday-Friday 8am - 5pm (Combination of working in the field & the office) schedule with paid holidays, with a combination of time spent in-office and selling in the field
- No commission cap, so earning potential is unlimited as you grow your book of business!
- Monthly auto and cell allowances for work-related expenses
- Comprehensive 2-3 week training program with opportunities to participate in our corporate-hosted Lamar Sales School
- Multiple medical plan options and a health savings account
- Hospital, Critical Illness, and Accident coverage
- Dental and vision insurance
- Short and long-term disability and paid parental leave
- 120 hours of paid time off (PTO) that increases with tenure
- 12 paid company holidays, including Presidents Day and Juneteenth
- 401(k) plan with company match
- Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program
- A people-first culture that invests in connection, community involvement, and transparency around employee feedback
Company Overview