Salesforce Marketing Cloud Engineer
Accellor is an AI-native services firm purpose-built for the post-ChatGPT era. Free from legacy constraints, we focus on delivering measurable business outcomes through advanced AI, data, and engineering capabilities. Our mission is to operationalize AI at scale and unlock sustained enterprise value. Our offerings span AI solutions, data services, enterprise applications, and product engineering, tailored to industry-specific needs across healthcare, life sciences, telecom, retail, financial services, and technology. By leveraging design thinking and technology-agnostic architectures, we ensure faster time-to-value and seamless interoperability. With a proven track record of enabling Fortune 100 enterprises and global innovators, Accellor stands as a trusted partner for organizations seeking to harness the full potential of AI. Our vision is clear: to build intelligent, connected ecosystems that deliver measurable outcomes and redefine the future of enterprise transformation. We are seeking a Salesforce Marketing Cloud (SFMC) Engineer with 5–7 years of experience, including proven work within financial services environments (banking, wealth management, insurance, or fintech). This role will focus on designing, building, and optimizing scalable, compliant, and data-driven customer engagement solutions. The ideal candidate understands both the technical architecture of SFMC and the regulatory and data sensitivity requirements unique to financial services.
Requirements
Key Responsibilities
- SFMC Development & Engineering
- Design, develop, and deploy solutions across Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder)
- Build and optimize customer journeys, triggered communications, and lifecycle campaigns
- Develop dynamic, personalized content using AMPscript, SSJS, and HTML/CSS
- Configure and manage data extensions, segmentation logic, and automation workflows
- Data & Integration
- Integrate SFMC with external systems (CRM, data warehouses, APIs, core banking systems)
- Work with Salesforce Core (Sales/Service Cloud) and/or Data Cloud for unified customer data
- Ensure data accuracy, governance, and synchronization across platforms
- Financial Services Compliance & Best Practices
- Implement solutions aligned with data privacy regulations (e.g., GDPR, CCPA, CAN-SPAM)
- Support consent management, preference centers, and audit-ready campaign execution
- Ensure secure handling of sensitive financial and customer data
- Performance & Optimization
- Monitor campaign performance and deliverability metrics
- Optimize segmentation, personalization, and automation strategies
- Troubleshoot production issues and improve system performance
- Collaboration
- Partner with Marketing, Product, Compliance, and Data teams to translate business needs into scalable solutions
- Support campaign execution and provide technical guidance to non-technical stakeholders