Senior Content Strategist

Job DetailsJob Location: Miami, FL 81303Position Type: Full TimeEducation Level: 4 Year DegreeSalary Range: $70,000.00 - $80,000.00 Salary/yearJob Shift: AnyJob Category: MarketingSenior Content Coordinator Location: Durango, CO (HQ) / Remote for the right candidate Reports to: Marketing Director Content & Social Media Management

• Develop and execute social media strategies across platforms including Instagram, Facebook, TikTok, X/Twitter, LinkedIn, and emerging channels.
• Oversee and manage the creation, scheduling, publishing, and maintenance of social media content across multiple brands.
• Generate high-quality photo, video, and written content aligned with overall marketing objectives and brand standards.
• Monitor online conversations, engage with followers, respond to inquiries, and maintain thoughtful brand interaction.
• Stay current with social media trends, platform updates, and emerging digital content opportunities.

Photography & Creative Production

• Act as the primary point of contact for product photography initiatives involving internal R&D, product management, creative teams, and external vendors.
• Produce and oversee product photography and lifestyle content for social media, eCommerce, retail, and promotional use.
• Collaborate with photographers, videographers, designers, and creators during content shoots and campaign production.
• Perform photo and video editing tasks to enhance and prepare content for various marketing channels.
• Maintain and organize digital assets through internal systems such as GraphicsMaker, RMCF Connect, IFX, and image libraries.

Marketing Operations & Reporting

• Generate reports and dashboards tracking campaign performance, content engagement, team productivity, and social media analytics.
• Track, analyze, and interpret marketing metrics to optimize campaign effectiveness and content strategy.
• Assist in managing day-to-day marketing operations under the guidance of the Marketing Director and VP of Marketing.
• Provide creative feedback and direction to design and content teams on ongoing projects.
• Assist with oversight and optimization of social media advertising and search engine marketing spend based on experience level.

Leadership & Collaboration

• Coordinate with internal departments and external partners to ensure marketing initiatives remain on schedule and aligned with business goals.
• Help guide content creators, freelancers, and creative contributors to maintain brand consistency and content quality.
• Manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Contribute innovative ideas that improve brand presence, customer engagement, and operational efficiency.

Why RMCF? The chance to shape the future of a beloved, legacy brand. A collaborative, creative culture where your ideas have a seat at the table. A competitive salary and benefits package. And yes... there will be chocolate. Think you’re the perfect blend for our team? Send us your resume and a portfolio of work that showcases your ability to lead a brand’s voice. QualificationsEDUCATION, EXPERIENCE AND SKILLS REQUIRED: 5+ years of experience in marketing, communications, social media management, or content production. 4+ years of photography and/or videography experience, preferably within CPG, food & beverage, confectionery, retail, or related industries. Proven experience managing social media platforms, content calendars, and marketing campaigns. Strong understanding of photography equipment, studio lighting, composition, and post-production editing. Experience generating marketing reports, dashboards, and performance analytics. Proficiency in Adobe Creative Suite or similar photo/video editing software. Strong written and verbal communication skills. Excellent organizational, planning, and project management abilities. PREFERENCE GIVEN TO THOSE WITH: Experience overseeing creative projects or leading content teams. Copywriting experience for social media, advertising, and brand campaigns. Experience with paid social advertising and digital marketing budget management. Understanding of eCommerce marketing and digital retail content strategy. PHYSICAL ENVIRONMENT: Prolonged periods sitting at a desk and working on a computer. Must be able to lift up to 15 pounds at times. BENEFITS: Medical, dental, and vision insurance Health Savings and Flexible Spending Accounts 401(k) with company match Employee Assistance Program (including coverage for spouse and dependents) Short/Long Term Disability – Paid by Company Life Insurance – Paid by Company Paid Vacation Paid Holidays Professional Development Opportunities Employee Purchase Discounts