Senior CRM Manager - Social Casino - Remote or Hybrid in Philadephia

My client is a managed service business that are utilized when clients require a more extensive range of interim management services, spanning everything from strategic business planning, P&L management, user acquisition marketing, customer retention marketing, vendor selection, negotiation and management, front end design and build, data science and business intelligence, to operations and customer service, compliance, VIP management and transition planning. The Social Casino team manage the Social Casino clients and end-to-end operations to ensure the key objectives of the clients are met. A Social Casino operates as a Freemium model and is a digital platform, available as a mobile app and web-based, that replicates the thrill of traditional casino games such as slots, table games, and bingo, but without real-money wagering. Instead of betting with cash, players use virtual currency, which can be earned through gameplay or purchased via inapp transactions. Unlike traditional online casinos, where players can win or lose real money, social casinos focus purely on entertainment. The games and platform integrate features like leaderboards, multiplayer tournaments, and social sharing, making them a lot more interactive than standard online gambling platforms. Because of these reasons, Social Casinos are on the rise, globally as a bridge to “real-money” gambling through acquiring and retaining a ready database of online casino players, and to leverage big data to better personalize their players experience throughout the casino clients operations. The Senior Manager, CRM (Social Casino) is a key leadership role within the marketing team. This position is responsible for client management of the Social Casino division, developing and executing Social Casino customer retention strategies, managing online loyalty programs, and overseeing end-to-end CRM while working closely with the Acquisition & Data Analysis teams to ensure both financial and non-financial KPIs are met for each managed client. Role Summary: As the Senior Manager of CRM for the Social Casino division, you will develop & fully execute marketing plans for the growing Social Casino client base. You will be responsible for campaign planning, creation and execution for promotions targeted to the clients’ Social Casino customer bases. This position will allow for personal growth as the managed service business overall continues to grow. The Senior Manager, CRM (Social Casino) is a key management position within the Marketing team working closely with the Head of Business Intelligence and broader marketing team, and is responsible for defining and executing Social Casino strategies to best convert and monetize the clients’ Social Casino player databases. This role manages the entire CRM strategy that is inclusive of social casino client management (weekly check ins, monthly & quarterly health check presentations etc), strategic marketing communications planning & execution, promotion ideation execution and management, marketing technology management, and people management. Your goal is to be an expert on the virtual economy & time on device impacts, and player cohort behavior in order to increase conversion and monetization of the entire player database. With the end goal to increase the overall customer lifetime value (revenue, time, and profitability) through increased engagement and retention to meet both financial and non-financial KPIs. You are data focused, which informs your strategic marcomms planning. You have proven capabilities in developing sophisticated personalization at scale, automation, strategic marketing & tech innovation, as well as the holistic marcomms omni-channel player experience, and development of a robust test & learn environment. This role requires strong marketing and CRM technology experience, deep expertise with a proven track record in CRM success and the ability to collaborate cross functionally, as well as (ideally) a background in managing Social Casino marketing. My client are committed to cultivating a diverse and stimulating work environment to achieve extraordinary results. They are looking for an individual who enjoys working in a fast-past, lean & team-oriented environment, likes to be challenged, and values the opportunity to make impacting change. They are building a strong culture of teamwork, collaboration, mutual respect, and transparency, and its vital that you help continuing to cultivate this culture as they grow. Essential Duties & Responsibilities:

• Lead the development, creation, and execution and management of the CRM strategy for of the Social Casino product. Including the development and execution of omnichannel loyalty marketing and CRM initiatives to optimize acquisition, retention, monetization, dynamic personalization and promotional strategies.
• Client Management of all the Social Casino division clients included but not limited to running weekly check in and performance updates, mo