Senior Web Content Designer
Position: Senior Web Content Designer Job Description:
Overview
The Senior Web Content Designer is responsible for delivering engaging, high-performing web experiences that bring Arrow’s global marketing campaigns to life. Combining creative, technical, and operational expertise, this role ensures that content across arrow.com is visually compelling, user-centric, and aligned with business objectives. You will serve as the team’s CMS expert and play a key role in standardizing processes, improving efficiency, and ensuring consistent execution across all digital campaign touchpoints.
Key Responsibilities
Web Content Creation & Publishing Design, build, and publish campaign landing pages, manufacturer pages, event pages, and editorial content on arrow.com Create and update digital assets including banners, promotional elements, and page components Translate marketing briefs into compelling, conversion-oriented web experiences Ensure content aligns with brand standards, UX best practices, and campaign goals Content Management & Optimization Own content updates and maintenance within CMS platforms, ensuring accuracy and timeliness Optimize pages for performance, usability, SEO, and accessibility Leverage reusable components and templates to increase scalability and consistency Continuously enhance layouts, structures, and content approaches Subject Matter Expertise (SME) Act as the primary expert for CMS tools, content structures, and publishing workflows Define and enforce best practices for web content creation and governance Provide guidance, training, and support to internal stakeholders and team members Identify opportunities to improve processes, tooling, and efficiency Cross-functional Collaboration Partner with campaign managers, designers, developers, and supplier stakeholders Align closely with global marketing teams to ensure consistent campaign execution Manage content requests and priorities in a fast-paced, deadline-driven environment Quality Assurance & Performance Perform QA checks to ensure content accuracy, functionality, and consistency Monitor engagement and performance metrics to inform optimization Ensure compliance with accessibility, legal, and brand standards Qualifications & Experience 3–5+ years of experience in web content design, digital marketing, or similar role Strong hands-on experience with CMS platforms (e.g., AEM, Sitecore, or similar) Solid understanding of UX/UI principles and responsive web design Experience building marketing pages and digital campaign content Familiarity with SEO, analytics, and content performance optimization High attention to detail with strong organizational skills Excellent communication and stakeholder management abilities
Preferred Qualifications
Experience in B2B, technology, or distribution environments Working knowledge of HTML/CSS Experience with Figma, Adobe Creative Suite, or similar design tools Exposure to marketing automation and campaign platforms #LI-MN1 Location: PL-Poland - Remote Time Type: Full time Job Category: Marketing and Communications