Staff Product Analyst - Ads
Who We Are: SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are. This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital role in bringing SiriusXM’s vision to life everyday. SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Stitcher, Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. AdsWizz, a subsidiary of SiriusXM, is the leading global provider of digital audio and podcast advertising solutions. AdsWizz is the underlying monetization solution for well-known music platforms, podcasts, and broadcasting groups worldwide, giving advertisers or all sizes unprecedented access to premium and niche audio content. Through dynamic ad insertion, advanced programmatic platforms, and innovative audio formats, AdsWizz efficiently connects buyers and sellers for digital audio and podcast advertising. AdsWizz is a global company with a presence in over 40 countries. How you’ll make an impact: SiriusXM is seeking an experienced Staff Product Analyst to join the Ads Product Analytics team. We’re looking for someone passionate about product, analytics, and leveraging insights to drive impact in our Ad Product and Technology. This analyst will collaborate with product managers, engineers, and data scientists to deliver actionable insights on product usage and trends that shape the future of our advertising solutions. What you’ll do ● Lead complex, cross-functional analytics initiatives spanning multiple products and stakeholder groups, delivering unified insights and ensuring data is central to decision-making and measuring initiative success. ● Own the full analytics lifecycle, from defining data requirements and success metrics to validating data and communicating post-launch insights. ● Build repeatable frameworks, reusable analytics assets, and documentation that empower teams to self-serve insights and focus on innovation. ● Define and evolve the KPIs that power initiative performance and forecasting, inventory quality, audience insights, and advertiser ROI across streaming, satellite, and podcasts. ● Design and oversee dashboards, self-service analytics, and semantic layer definitions that track adoption, engagement, funnel performance, and monetization; partner with other analysts and engineers on implementation. ● Design and evaluate A/B and multivariate tests to validate hypotheses, improve user experience, and quantify the impact of product changes. ● Act as the escalation point for complex issues, partnering with engineering and operations to identify root causes, measure impact, and implement preventive solutions to improve system reliability. ● Mentor analysts and product partners in data fluency, fostering a culture of curiosity, rigor, and continuous learning across teams. What you’ll need: ● 7+ years post-collegiate work experience in a quantitative field or equivalent educational experience ● Strong proficiency in SQL, R, or Python and data visualization tools (Tableau, Looker, or similar), and experimentation platforms ● Familiarity with using a semantic layer (LookML, dbt metrics, or similar frameworks) to ensure consistent, reliable data definitions and support accessible, actionable insights across teams ● Proven track record as the primary analytics partner for high impact product areas or business lines ● Demonstrated ability to influence senior stakeholders and drive decisions in ambiguous, high stakes environments ● Exceptional communication and data storytelling skills, including the ability to frame complex topics simply for executives and cross-functional partners ● Experience with automation and/or AI tools such as ChatGPT, Gemini, etc. ● Must have legal right to work in the U.S. At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $155,600 to $160,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply. Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws. The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice. R-2025-12-20